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As used in the text, what does the word “direct” most nearly mean?

In her analysis of early twentieth-century science journalism, historian Marla Reeves notes a significant shift in how information was presented to the public. Previously, many writers simply summarized research findings. The new approach, however, was more strategic. Journalists began to consciously · *direct · * their articles toward specific segments of the population—housewives, for example, or young students—by using tailored language and familiar analogies. This practice aimed to make scientific concepts more accessible and relevant to the daily lives of readers who might otherwise find the subject matter intimidating.

As used in the text, what does the word “direct” most nearly mean?

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